DIXONS CARPHONE - 1 IN 20
Dixons Carphone were looking for a strong sales driving campaign for the Ovens category. Additionally they were looking for strong consumer engagement and wanted to generate some in store excitement.
Adopt and adapt the previously successful 1 in 20 Free TV’s campaign from the Summers World Cup.
Upon purchase of a featured oven consumers had a 1 in 20 chance to win £500.
Consumers visited the promotional microsite 32-42 days after purchases (to eliminate the inclusions of returns) to see if they have won. The site revealed instantly if you were a winner.
Campaign created by tbk Group.