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COLAB - MONEY BACK GUARANTEE

CLIENT

COLAB

COUNTRY

USA

CHALLENGE

All other dry shampoos leave customers with a white residue. Colab formulation is different. How can they impactfully communicate this USP. ​

SOLUTION

A national Money Back Guarantee in over 5,000 retailers to support their “Love It” brand proposition. The campaign received significant support through Influencers and broadcast media.​

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