CAMPARI - APEROL SPRITZ - CASH BACK

CLIENT

Campari

COUNTRY

United Kingdom

CHALLENGE

Campari were looking for a bold campaign to help celebrate the end of lockdown and the reopening of bars and restaurants​.

SOLUTION

To reinforce the brand positioning of​ ​“Together we joy” –Campari offered​ ​customers who purchased two Aperol Spritz​ a third Aperol Spritz for free.

Customers simply registered then used their unique link​ to upload their receipt to receive an £8 cashback.

100,000 FREE drinks were on​ offer.​