NESTLE - TAILORMADES

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CLIENT

Nestle

COUNTRY

Germany

CHALLENGE

To develop a year long programme of support for all the key retailers to drive ROS

SOLUTION

A serious of hard hitting consumer ‘value’ promotions to run in 4 waves during 2020.

 

Activities varied from simple coupons to tiered cash backs to provide exclusives for the different retail partners

RESULTS

Initial results are strong but full evaluation yet to take place.

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