Back to school…
Location: South Africa
As the market leader Bata were keen to ensure strong sales in the key back to school period for the Tougheesrange
An added value incentive with every pair of shoes purchased.
Each purchase entitled the consumer to claim a R25 voucher redeemable at a range of benefits from grocery to fast food to airtime.
Scratch cards given out in store with unique numbers to control the redemption process