Free Family Day Pass

Client: Halfords

Location: UK

Challenge

A guaranteed brand relevant GWP which underpinned the outdoors nature of the products.

Solution

Claim a family pass to any National Trust venue in England or Scotland with the purchase of selected products. Consumers simply click the link to apply. Passes provided via digital voucher.

Halo covered the supply of vouchers over and above the initial 15k commitment

Results

Promotion helped sure up sales in a tough trading environment and required additional passes over the initial commitment

Campaign created by tbk Group