Off to the movies!
Location: South Africa
Mars was looking for an exciting way to engage with their customers and boost sales of both Skittles and M&M’s
Buy a packet of either and USSD in the last 4, 5 or 6 digits of the barcode to see if you have won one of 30k pairs of cinema tickets.
The total prize fund up for grabs was R3m. This was provided by Opia Risk at a fraction of this.