Let’s Talk….Upgrades!

Client: Vodacom

Location: South Africa


Create a programmethat motivates consumers to upgrade their phones this summer


A campaign that provides a bundle of high value rewards across a variety of retailers which differs depending upon mobile upgrade selected.

Rewards offered included Kulula, Sorbet, Takealot & VideoPlay

Consumers receive digital vouchers that are redeemed directly.

The vouchers offered were costed at significantly less than face value as Opia Risk was able to utilise it’s experience to understand likely redemption and therefore actual cost