Our story

Our history

Our story started in 2006, with the launch of Opia. For over 10 years, we have provided promotional consultancy, along with risk management insurance, to leading businesses around the world.

Owned by a publicly listed Australian company, Village Roadshow, we have the corporate clout to underwrite your promotions. Coupled with the fact that we insure almost all of our deals through Lloyds of London means that you can sleep easy knowing we have you covered.

Opia Risk was launched in 2018 to offer risk management solutions to both agencies and brands.

The present

In 2019 we recognised the need for our own identity and the business was relaunched as Halo.

We maintain that agency feel, flexible, straight forward and creative in thought and approach. Working with us you get to work with people who have been there and done it, have a can do approach and are committed to helping you deliver promotions that generate results.

Passionate about our industry

As proud supporters of the Marketing Agencies Action Group (MAAG), we work in partnership with a forward-thinking community to innovate and push boundaries.

Nurturing the future leadership, stoking the creative pot or simply making our industry a better place to work can only help develop bigger and better promotions that deliver.

And when you do we are best placed to cover them for you.

Halo continually work with professionalism and creativity in their thinking. True problem solvers. Always showing a hunger for a full understanding of any project and adding value to everything they do makes them a great partner for our business.

Anna Stennett, tbk agency

I've worked with Rupert for more years than I care to remember. And the reason is simple. He always does what it says on the tin. And in this fickle market that advice on mechanics, knowledge and assistance in building a better campaign is priceless

Andy Sutcliffe, CEO 34

Having worked with Rupert the past few years, he’s always impressed with his knowledge, creativity and agility in dealing with challenging promotions. There is not much he hasn’t done so you can always rely on him to find a solution, particularly when under certain constraints. He’s always available and feels like an extension of the team.

Luke Hyland, Senior Account Director – T W E L V E

Halo is a critical business partner to the Incentiv business. Their analytical and professional approach to risk management ensure that our client’s campaigns run seamlessly safe in the knowledge that their risk is fully underwritten, allowing us to focus on top notch execution of all other campaign elements.

Marc Johnstone, Managing Director, Incentiv

Halo… demystifying Promo Risk