CLIENT

Samsung

COUNTRY

South Africa

CHALLENGE

Incentivise purchase of Samsung white goods, over competitors, in the key Summer period

SOLUTION

A guaranteed gift with purchase offering different tiers of rewards for the different items purchased. 

Rewards varied from flights & hotel stays to Mr D and Sorbet

RESULTS

This is a massively successful scheme that is now in it’s 4th year. 

It’s a known promotional ‘scheme’ which maintains the same structure whilst tweaking the reward partners