CADBURY - GIFT WITH PURCHASE - FREE NUTTIER ACTIVITIES
To run a national retailer specific trial promotion with a simple guaranteed reward for purchase.
To secure additional off shelf space via FSDU Cadbury’s ran a very strong added value promotion. As a guaranteed reward for purchasing a multi-pack customers could choose from a FREE Sky Movie or a FREE days gym pass. Customers simply purchased a qualifying product and then uploaded their receipt to receive their chosen reward.